Skills
Art Direction
Brand Identity
Event Assets
Marketing Assets
Angel city Equity Summit
I created the comprehensive art direction, branding elements, and various design assets for the 2024 Angel City Equity Summit, which took place during the Paris Olympics. This included a logo, patterns, and textures, as well as an invitation, backdrop, badges, and lanyards. In addition, I also designed social media assets, event screen graphics and video end cards.
The goal was to create an art direction that complimented the venue location, Le Grand Salon at the Shangri La in Paris, as well as capture the theme of sports and reflect the Angel City FC branding.
Visual Exploration
This vision board guided the art direction, fonts and colors for the Equity Summit. This direction is inspired by Art Deco, leaning into the French art aesthetic.
The key words are:
Structured
Architectural
Sleek
Geometric
Decorative
Symbolic
Foundation
The primary element of the design is the pattern inspired by art deco and influenced by sport. I created this pattern to reflect various sport imagery such as soccer field lines and basketball court lines.
