Skills
Art Direction
Brand Identity
Social Media Assets
Marketing Assets
EatOkra
EatOkra is a digital platform that connects customers with Black-owned restaurants, eateries, and events near them. I designed a brand identity to reflect the layers, depth, flavors and vibrancy of Black diasporic cuisine and food experiences.
This work led to an elevated brand that layered in the rich experience of Black food, the business case EatOkra, and a strong foundation to better connect EatOkra and its community.
I led the art direction and design for this brand identity. I used key food words such as heat, spice, flavor, simmer and fry to create a series of brand patterns. The color palette is inspired by the colors of spices, herbs, fruits and vegetables used in Black diasporic cuisine. I used the okra pod and seed icons to create frames for photos throughout the brand assets.
I created social templates as the baseline of the brand execution and the team used my art direction to build out the EatOkra website and brand decks.
Project completed while working with Retrospect Studios.
Visual Exploration
This vision board guided the art direction, fonts and colors for the EatOkra brand. The goal was to capture the vibrance and layers of Black food, highlight the color palette of the diaspora and create a visual identity that stands out among other food app brands.
